Get more value from data you already own

Hi, I'm Camilla Crawfurd, and I'm a freelancer specialized in datadriven marketing and CRM. I've had 18+ years of experience from telco, insurance, transportation and subscription-based industries, planning marketing activities and analyzing data with a commercial mindset.

Learn more

I'm passionate about data and marketing.

I have started my own consultancy to help businesses leverage opportunities in data so commercial benefits can be reaped and adapted to the evolving digital marketing landscape. I typically work in the intersection between Marketing, Product Development, IT and Sales.

Together, let's make your business grow.

Mail and Telephone

+45- 2112 8416 /

What I Do

CRM operations

  • Roadmaps supporting a commercial agenda
  • Lead and consent management
  • Sanity check of existing flow setup
  • New marketing automation flows

Marketing support

  • Marketing strategy supporting KPIs
  • Planning sessions - ie. customer journey mapping, tests and execution
  • Channel management (email, SoMe, SMS, push)
  • Workshops - learn how to get started with ChatGPT and Midjourney.


  • From email to omnichannel automation
  • Scorecards and prioritizing new MA or CRM systems
  • Discovery phase of Customer Data Platform
  • Adapting activities to stricter privacy laws

Project management

  • Steering projects from concept to completion
  • Monitoring and optimization of acitivities
  • Lead on briefing and debrief- meetings

I've worked with different companies over the years.

YouSee / Nokia / Mofibo / Codan Insurance / Sund & Bælt / Dwarf / Norwegian Air Shuttle / Forsvarsanalyse / Easytablebooking / Høreservice DK / Alliancen KBH / LuggageHero / Dansk Sygeplejeråd

""The workshop was top-notch. Very exciting and educational... Already looking into tasks that can be utilized in the context of ChatGPT. Camilla is an excellent communicator. I felt well involved and there was ample time for questions."

- Participant, full day workshop

Dansk Sygeplejeråd, Sjællands Kreds

"Camilla owned and drove an effective process for our marketing automation roadmap, helping to ensure commitment across the organization, prioritize development and thus drive results for the business"

- Anne-Mette Janum

Previous Head of Private, Sund & Bælt

"An enthusiastic, passionate, and a resourceful individual and not to mention an integral part in the expansion of our services and solutions offered."

- Thomas Schmidt

Director of Automation, Dwarf

Work with me!

Call – +45- 2112 8416

Write –

Connect -

CVR no. 43911732

Getting started with AI

Book a 2-3 hour workshop and get started using ChatGPT and Midjourney

  • Introduction to AI
  • Hands-on guidance on getting started
  • The good prompt
  • Do’s and dont’s
  • Examples of use-cases
  • Introduction to other AI tools