Camilla Crawfurd @ GetGrowth

Get more value from data you already own

Hi, I'm Camilla Crawfurd, and I'm a freelancer specialized in datadriven marketing and CRM. I've had 18+ years of experience from telco, insurance, transportation and subscription-based industries, planning marketing activities, analyzing data with a commercial mindset and leveraging AI for increased effectiveness.

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I'm passionate about data and marketing.

I have started my own consultancy to help businesses leverage opportunities in data so commercial benefits can be reaped and adapted to the evolving digital marketing landscape. I typically work in the intersection between Marketing, Product Development, IT and Sales, as a project manager, interim CMO, marketing manager or product owner.

Together, let's make your business grow.

+45- 2112 8416 / camilla@crawfurd.dk

What I Do

CRM operations

Roadmaps supporting a commercial agenda
Lead and consent management
Sanity check of existing flow setup
New marketing automation flows
Steering projects from concept to completion

Marketing support

Marketing strategy supporting KPIs
Planning sessions - ie. customer journey mapping, tests and execution
Channel management (email, SoMe, SMS, push)
Monitoring and optimization of acitivities

MarTech

From email to omnichannel automation
Scorecards and prioritizing new MA or CRM systems
Discovery phase of Customer Data Platform
Adapting activities to stricter privacy laws

AI effektiveness

Adoption of AI and organisational setup
Prompt engineering
Proof of concepts
Hands-on workshops
Tailor-made AI Adoption programmes

I've worked with different companies over the years.

YouSee / Nokia / Mofibo / Codan Insurance / Sund & Bælt / Dwarf / Norwegian Air Shuttle / Forsvarsanalyse / Easytablebooking / Høreservice DK / Alliancen KBH / LuggageHero / Dansk Sygeplejeråd / eesy / Muuto

"The AI workshop was top-notch. Very exciting and educational... Already looking into tasks that can be utilized in the context of ChatGPT. Camilla is an excellent communicator. I felt well involved and there was ample time for questions."

- Participant, full day workshop

Dansk Sygeplejeråd, Sjællands Kreds

"Camilla owned and drove an effective process for our marketing automation roadmap, helping to ensure commitment across the organization, prioritize development and thus drive results for the business"

- Anne-Mette Janum

Previous Head of Private, Sund & Bælt

"An enthusiastic, passionate, and a resourceful individual and not to mention an integral part in the expansion of our services and solutions offered."

- Thomas Schmidt

Director of Automation, Dwarf