Get more value from data you already own

Hi, I'm Camilla Crawfurd, and I'm a freelancer specialized in datadriven marketing and CRM. I've had 18+ years of experience from telco, insurance, transportation and subscription-based industries, planning marketing activities, analyzing data with a commercial mindset and leveraging AI for increased effectiveness.

Learn more

I'm passionate about data and marketing.

I have started my own consultancy to help businesses leverage opportunities in data so commercial benefits can be reaped and adapted to the evolving digital marketing landscape. I typically work in the intersection between Marketing, Product Development, IT and Sales, as a project manager, interim CMO, marketing manager or product owner.

Together, let's make your business grow.

Mail and Telephone

+45- 2112 8416 /

What I Do

CRM operations

  • Roadmaps supporting a commercial agenda
  • Lead and consent management
  • Sanity check of existing flow setup
  • New marketing automation flows
  • Steering projects from concept to completion

Marketing support

  • Marketing strategy supporting KPIs
  • Planning sessions - ie. customer journey mapping, tests and execution
  • Channel management (email, SoMe, SMS, push)
  • Monitoring and optimization of acitivities


  • From email to omnichannel automation
  • Scorecards and prioritizing new MA or CRM systems
  • Discovery phase of Customer Data Platform
  • Adapting activities to stricter privacy laws

AI effektiveness

I've worked with different companies over the years.

YouSee / Nokia / Mofibo / Codan Insurance / Sund & Bælt / ​Dwarf / Norwegian Air Shuttle / Forsvarsanalyse / ​Easytablebooking / Høreservice DK / Alliancen KBH / ​LuggageHero / Dansk Sygeplejeråd / eesy /​ Muuto

"The AI workshop was top-notch. Very exciting and educational... Already looking into tasks that can be utilized in the context of ChatGPT. Camilla is an excellent communicator. I felt well involved and there was ample time for questions."

- Participant, full day workshop

Dansk Sygeplejeråd, Sjællands Kreds

"Camilla owned and drove an effective process for our marketing automation roadmap, helping to ensure commitment across the organization, prioritize development and thus drive results for the business"

- Anne-Mette Janum

Previous Head of Private, Sund & Bælt

"An enthusiastic, passionate, and a resourceful individual and not to mention an integral part in the expansion of our services and solutions offered."

- Thomas Schmidt

Director of Automation, Dwarf

Work with me!

Call – +45- 2112 8416

Write –

Connect -

CVR no. 43911732

Workshops: Getting started with AI

Book a 1:1 session or group workshop and get started using Generative AI. Offered half and full flexible days.

  • Introduction to AI
  • Hands-on guidance on getting started
  • The good prompt
  • Do’s and dont’s
  • Examples of use-cases
  • Introduction to AI tools

Starting at 4.500 kr. ex. moms

AI Adoption programme

Inspirational sessions

Sales Funnel Diagram Infographic Template

Tailored to your context over a 3+ months period.

  • Introductory workshop for management and divisions
  • Mapping of processes, pain-points and new opportunities
  • AI maturity assessment
  • Prerequisites to achieve success
  • AI Implementation Plan / Roadmap / Governance
  • Building organisational readiness and hands-on cases on how to upskill
  • Ongoing sparring sessions

Tailored workshops across functions

Framework, mapping and POCs

Scaling, Prompt libraries and mindset

“Move past the "let's do something with AI"-phase, and pinpoint how to generate real & measurable user and/or business value.”